Hospitality Brand & Concept Development
We develop comprehensive brand and marketing strategies for hospitality businesses, leveraging our extensive network to connect you with key partners and stakeholders, creating a distinctive identity, engaging the right audience, and delivering memorable guest experiences that drive loyalty, growth, and long-term profitability.
Joerg Leser
Over 24 years of international experience in the luxury hospitality sector including leadership roles at Park Hyatt, Kempinski, and Peninsula have shaped my approach to creating compelling brands, innovative concepts, and strategic marketing initiatives. Drawing upon insights gained from navigating global luxury markets, as well as the rigorous academic foundation provided by the Ecole Hôtelière de Lausanne, I now guide hospitality businesses in developing distinctive identities, engaging the right audiences, and delivering exceptional guest experiences that foster enduring loyalty, sustainable growth, and long-term profitability.
Expertise
We offer a full range of services to develop and strengthen your brand in the luxury hospitality industry.
Brand Audit
Comprehensive evaluations of your brand's market position and performance through in-depth market research, competitive analysis, and opportunity assessments to inform strategic decisions.
Brand Strategy
Development of a robust brand strategy that defines your vision, values, positioning, and blueprint, ensuring a strong and unique presence in the luxury hospitality market.
Storytelling
Crafting compelling narratives and a consistent brand voice to engage your audience emotionally, supported by well-defined editorial themes for cohesive communication.
Brand Identity
Creation of a distinctive visual identity and collateral design, accompanied by comprehensive brand guidelines to maintain consistency across all platforms and materials.
Spatial Design
Designing efficient and aesthetically pleasing spatial layouts, hospitality concepts, and design directives that enhance guest experiences and align with your brand identity.